A Map for Brands: The 9 Star Passport

In creating brands, concepts or symbols that resonate, a little alignment makes all the difference.


While we love inventions from Silicon Valley like SEO, IFTTT and even OMG for building brands, we also love slipping into something a little more comfortable…something available to all, something ancient and intuitive.  Something flowery and made of universal sacred geometry all at once.  See, we only desire things that make you go WOW.

The 9 Star Passport is a system based on the universal game concept of the “Magic Square” is a mathematical map or algorithm found in multiple philosophy systems. It has timeless resonance, engagement and storytelling factors, should you be needing those buzzes.

What you call it is your detail…because, truly, it is

A “””””””””BIG””””””””” Alignment.

When brand crafting, we call the game The 9 Star Passport. 

Inspired by a Feng Shui ritual in Tibetan Buddhism called Tracing The 9 Stars,the game ” has forms in all cultures and it has been a tool of humanoids since the dawn of “time” …as in 4000 BC and perhaps way before that.

Yes, Virginia, all the way from a #happy hashtag to prosaic mobile phone keypads to
majestic da Vinci cathedrals.




We discovered that this alignment,

where you can go in any direction and things just add up to the WHY? of things.

It is not only very pleasing, but opens up gateways to creativity.  Call it the universal logos or a fab brainstorming session.  Call it a philosophy of micro/macro orientation.  Or call it by any number of names in use as maps of way-showing, divination, and transformation: the Matrix, hero’s journey, chakra system, stations of the cross, 3 X 3 magic square, medicine wheel, I Ching, the 9 planets, the 8-gates, Feng Shui or one of our favorites, The Island of 9 Gems. YUM!

In creating images, brands or concepts that resonate, a little alignment can make all the difference.

To balance and represent our work in the world, we created 9 versions of our logo, symbols that playfully open up creativity and identity.  A bonus, each area taps into mysteries of human desire.

If you have the right message you stimulate Desire. Action. Engagement.

Tracing this message is an application, an algorithm and practice that continually gives us and our clients insight. And yes, Virginia, the The 9 Star Passport e-book, app, game, tattoo, T-shirts, and coffee mugs are happening as we speak.  Got an idea or a pitch for us? Bring it! Contact us at news at jadedressler dot com.

Jade-Dressler-LogoAnd what’s with all the “3’s”? We see our approach as a 3rd option, a place to go for bright ideas and problem solving, beyond the dualities of mind vs. heart, East vs. West, male vs. female, day vs. night, Kanye vs. Lady Gaga…etc.

Here now, we play with our logo via our 9 | Star | Gates.  We work both sides of the brain to awaken your creativity, your brand, your life or destiny.
Ready for Your Big Constellation-Creation?  Yeah, you are.

A Green Provocateur Star 1

Star Gate # 1   “ROOTS.  A Green Provocateur” 

A Come To The Table Y’all. Root Yourself. Ancestors, Pioneers, The Green Earth. Foundation. Home, Safety, Survival and Family live here.

A must place to align with and appeal to.

A Jade Dress Star 2

Star Gate # 2   “DESIRE: A Jade Dress”

A Mystery. Desires and our Passions like Wealth, Sex, Conflict and Emotions live here.  We use the handy, eponymous, metaphorical term ” A Jade Dress” to describe this phenom. Those entrancing things that turn our head instantly,
like the flash of a Jade Dress on someone beautiful.
Is it a hook, a long tail, train or an engaging smirk you see there?
Of course. Yes. That’s what it is;-)

What is “The Jade Dress” of your business?

A Slow Luxury Star 3

Star Gate # 3   “CREATE. POWER: A Slow Luxury”

The Center. Here lives Balance, Health, Will Power, Power with All, Surrender,
Centering, Gut-level Emotions, Understanding.
Instant connection to all things earthy, grand scale, a glowing, slowing, portly Buddha Right Now, like WOW.

A Journey Star 4

Star Gate # 4   “HEART : A Journey”

That which moves the Heart like An Open Arm Welcome.
Helpful People. Mentors. King, Father, Brother, Son things. Journeys and Travel.
A Goal, A Score, A Free Bird. That which Transports.
Yes, Living here, creating, speaking and communicating from here reaps vast awards for brands, Grasshopper.

A Creation Star 5

Star Gate # 5   “COMMUNE. Play: A Creation”

Monkey Create!
Expression. Voice. Art. Birth. Queen, Mom, Sister, Daughter, Children things.
What lives here is our immense, playful choice, we see a Monkey, a Mask, a Mother and Child and a baby face with a pacifier.
A Dream House. An Eternal Fountain.
Et tu?  Will you play?

A Wise Seed Star 6

Star Gate # 6   “WISDOM. Smarts: A Guru”

Your Wisdom Wants You.
True identity. Innate Intelligence. Wisdom. Truth. Smarts. Intuition.
Third Eye Vision and Beyond All Boundaries.
Like scales, here we are measured and balanced.
We “see” it, we “get” it when we “get” you.

A Star Star 7

Star Gate # 7   “FAME: A Selfie”

Hello Shiny Halo. Fame, Self Recognition, Confidence and Esteem live here. Backbone of success.  Outward in all four directions.
The inner beaming that creates the tools to hug the world.

A Path Star 8

Star Gate # 8   “DESTINY: A Path”

The Life Path laid out in front of us, Career, Destiny.
Our magic Rabbit out of a Hat. It’s our Soapbox, our Standards and
our Welcome mat between the world and “us.” Is it an exclamation point?
Yes. Yes. Yes!

A Relate Star 9

            Star 9   “RE-ELATE. Stars: A Relate”

As seen and heard in Berkeley in the 60’s, “I can relate.” Here, at the completion of the last single digit, number 9, is where all our relationships live. Intersection. Communities, from the molecular to biological to “something higher.”
Yes, a perfect 10-point score for seeing A Cross, A Star and A Flower.

What’s it all about, Alfie?

We are still discovering, actually.

Perhaps that is it.

As humans, our desire drives us to always discover.

The Next Good Look.

The Next Good Brand.

The Next Ultimate Connect.

Anything that awakens us from slumber is a Good Thing.

A Good Star and Flower Thing.

A 9 Star Passport.

The World is Waiting for you and your brand to
Wake Us Up!

















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